{"id":87163,"date":"2016-02-09T10:19:26","date_gmt":"2016-02-09T15:19:26","guid":{"rendered":"\/news\/?p=87163"},"modified":"2016-02-09T11:56:47","modified_gmt":"2016-02-09T16:56:47","slug":"naral-missed-doritos-ultrasound-ad-features-filmmakers-preborn-son","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/naral-missed-doritos-ultrasound-ad-features-filmmakers-preborn-son\/","title":{"rendered":"What NARAL missed: Doritos ‘Ultrasound’ ad features filmmaker’s preborn son"},"content":{"rendered":"
<\/div>

Culture surrounding the annual Super Bowl usually isn’t complete without some haggling over controversial advertisements as companies try to make the most of\u00a0their\u00a0$5 million half minute<\/a>.\u00a0But NARAL brought political correctness to a new low\u00a0while live tweeting the football game…<\/p>\n

<\/p>\n

\n

#NotBuyingIt<\/a> – that @Doritos<\/a> ad using #antichoice<\/a> tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50<\/a><\/p>\n

\u2014 NARAL (@NARAL) February 8, 2016<\/a><\/p><\/blockquote>\n

(Cassy Fiano has extensively documented this and other absurd anti-life outrage that occurred in reaction to\u00a0Super Bowl ads here<\/a>.)<\/p>\n

[youtube https:\/\/www.youtube.com\/watch?v=ugn_qmQ0NFo]<\/p>\n

This cute, funny\u00a0spot wasn’t the invention of a Doritos executive, however. For the past decade, Doritos has left their Super Bowl commercial fate to an audience-participation contest that challenges the wit and skill of many an independent filmmaker. Super Bowl 50 marked the finale\u00a0of the Doritos contest tradition, and among the finalists whose ad made it to the screen was\u00a0Peter Carstairs of Melbourne, Australia. Carstairs is a commercial filmmaker with Hollywood aspirations, and he saw Doritos’ Crash the Super Bowl<\/em> contest as an opportunity to expand his horizons.<\/p>\n

According to the official website<\/a>:<\/p>\n

\n

Peter recently had his second child, Freddy, who\u2019s now nine months old. When he was with his wife getting an ultrasound during the pregnancy, an idea popped into his head \u2013 wouldn\u2019t it be funny to have a little fun in the hospital room, where everyone is supposed to remain poised, calm and collected. The baby in the ultrasound image is Freddy himself \u2013 of course with the help of a little camera magic.<\/p>\n<\/blockquote>\n

Just like some commercials use post-production effects to make babies appear to talk and do other grown-up activities for comedic\u00a0effect, Peter’s\u00a0studio friends used animation tools to make preborn baby Freddy appear to chase after Doritos. Here is a video from behind the scenes:<\/p>\n

[youtube https:\/\/www.youtube.com\/watch?v=aXKGqw1K8XU]<\/p>\n

Humanity is endowed by the\u00a0Creator, not computers. Freddy was not “humanized” by\u00a0the post-production effects, he was simply portrayed to have a precocious taste for Doritos chips!\u00a0Let’s not\u00a0presume Carstairs was using any sort of political “tactics”\u00a0when having fun with his craft in a filmmaking contest. How cool is it that Freddy can say his acting debut was in utero?<\/p>\n","protected":false},"excerpt":{"rendered":"

Culture surrounding the annual Super Bowl usually isn’t complete without some haggling over controversial advertisements as companies try to make the most of\u00a0their\u00a0$5 million half minute.\u00a0But NARAL brought political correctness to a new low\u00a0while live tweeting the football game…<\/p>\n","protected":false},"author":33,"featured_media":87234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[6],"tags":[7424,76,7438,6708,7422],"yoast_head":"\nWhat NARAL missed: Doritos 'Ultrasound' ad features filmmaker's preborn son<\/title>\n<meta name=\"description\" content=\"Freddy was not "humanized" by\u00a0the post-production effects, he was simply portrayed to have a precocious taste for Doritos chips!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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