{"id":332694,"date":"2025-06-14T13:30:45","date_gmt":"2025-06-14T18:30:45","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=332694"},"modified":"2025-06-12T16:56:46","modified_gmt":"2025-06-12T21:56:46","slug":"ceo-ivf-startup-backlash-iq-embryo-eugenics","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/ceo-ivf-startup-backlash-iq-embryo-eugenics\/","title":{"rendered":"CEO of IVF start-up gets backlash for claiming embryo IQ selection isn&#8217;t eugenics"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>A new IVF start-up allows parents to hand-pick embryos based on desired attributes like predicted IQ and height \u2014 and its CEO is attempting to classify this as &#8220;preventative medicine.&#8221;<\/p>\n<h3>KEY TAKEAWAYS:<\/h3>\n<ul>\n<li>Nucleus Genomics has announced the ability to rank embryos based on different chartacteristics.<\/li>\n<li>The founder promoted the concept as &#8220;genetic optimization,&#8221; attempting to argue that it isn&#8217;t eugenics but instead is &#8220;preventative medicine.&#8221;<\/li>\n<li>This is only the latest development in the fertility industry, which has a long history of dehumanizing children and treating them as products.<\/li>\n<\/ul>\n<h3>THE DETAILS:<\/h3>\n<p>Nucleus Genomics announced Nucleus Embryo in a new <a href=\"https:\/\/mynucleus.com\/embryo\/press\" target=\"_blank\" rel=\"noopener\">press release<\/a>, in which prospective parents can use &#8220;genetic optimization software&#8221; to rank their embryos.<\/p>\n<p>For nearly $6,000, parents can compare their embryos&#8217; projected IQ, height, eye color, and almost <em>900 other traits<\/em> before choosing which to implant. While it is already possible to screen embryos for gender and certain conditions like Down syndrome, this start-up has taken it to another level.<\/p>\n<p>The founder and CEO, Kian Sadeghi, took to <a href=\"https:\/\/x.com\/KianSadeghi5\/status\/1930380493826261336\" target=\"_blank\" rel=\"noopener\">social media<\/a> to express his shock that the press release garnered pushback from people classifying it as eugenics. &#8220;Alright I gotta come out and say this is crazy. Since when is preventative medicine eugenics?&#8221; he asked. &#8220;And if a couple exercises their right to choose their own embryo based on what matter most to them&#8230; that&#8217;s eugenics? We have lost the plot.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Alright I gotta come out and say this is crazy.<\/p>\n<p>Since when is preventative medicine eugenics?<\/p>\n<p>And if a couple exercises their right to choose their own embryo based on what matter most to them&#8230;that&#8217;s eugenics?<\/p>\n<p>We have lost the plot. <a href=\"https:\/\/t.co\/cLTPzlMyZV\">https:\/\/t.co\/cLTPzlMyZV<\/a><\/p>\n<p>\u2014 Kian Sadeghi (@KianSadeghi5) <a href=\"https:\/\/twitter.com\/KianSadeghi5\/status\/1930378226267734098?ref_src=twsrc%5Etfw\">June 4, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>He <a href=\"https:\/\/x.com\/KianSadeghi5\/status\/1930380493826261336\" target=\"_blank\" rel=\"noopener\">added<\/a>:<\/p>\n<p style=\"padding-left: 40px;\"><em>We called it &#8216;genetic optimization.&#8217; We are saying exactly what it is. Everyone talks about optimizing health. When someone says that, they don&#8217;t just mean the absence of disease. They mean thriving, in every sense: cognitively, physically, etc. There is no &#8216;diseases&#8217; and &#8216;traits.&#8217; Which is why we provide the couple with everything.<\/em><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">We called it &#8220;genetic optimization&#8221;. We are saying exactly what it is.<\/p>\n<p>Everyone talks about optimizing health. When someone says that, they don&#8217;t just mean the absence of disease. They mean thriving, in every sense: cognitively, physically, etc.<\/p>\n<p>There is no &#8220;diseases&#8221; and\u2026<\/p>\n<p>\u2014 Kian Sadeghi (@KianSadeghi5) <a href=\"https:\/\/twitter.com\/KianSadeghi5\/status\/1930380493826261336?ref_src=twsrc%5Etfw\">June 4, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><strong>COMMENTARY:<\/strong><\/h3>\n<p>Sadeghi is right about one thing: we <em>have<\/em> lost the plot when we create human beings in labs and select and rank them for whatever characteristics we desire them to have, like some sort of special-order product, then discarding the others.<\/p>\n<p>Unsurprisingly, his explanation did little to assuage the numerous detractors who responded to his tweets; as one person <a href=\"https:\/\/x.com\/neontaster\/status\/1930628895927062721\" target=\"_blank\" rel=\"noopener\">stated<\/a>, &#8220;You&#8217;re defining eugenics but giving it a more positive name, sir.&#8221;<\/p>\n<p>Another stated, &#8220;You can&#8217;t slip IQ into the demo reel and pretend this is just preventative medicine&#8230; I don&#8217;t think most people would consider a person with an IQ of 90 to be less healthy than a person with an IQ of 100.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-332779\" src=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-1-preventative-medicine.jpg\" alt=\"\" width=\"300\" height=\"379\" srcset=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-1-preventative-medicine.jpg 300w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-1-preventative-medicine-237x300.jpg 237w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-332781\" src=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-3-IQ.jpg\" alt=\"\" width=\"300\" height=\"101\" \/><\/p>\n<p>Another wrote, &#8220;What you are describing is literally eugenics. Definitionally, it isn&#8217;t even medicine, because it&#8217;s predicated on the destruction of human life&#8230;.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-332783\" src=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-literally-eugenics.jpg\" alt=\"\" width=\"300\" height=\"439\" srcset=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-literally-eugenics.jpg 300w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-literally-eugenics-205x300.jpg 205w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Others weighed in as well, sharing the definition of eugenics and pointing out how selecting for someone&#8217;s IQ definitely doesn&#8217;t fall under the category of &#8216;preventative medicine&#8217;:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-332784\" src=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/multiple-tweets-eugenics.jpg\" alt=\"\" width=\"300\" height=\"479\" srcset=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/multiple-tweets-eugenics.jpg 300w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/multiple-tweets-eugenics-188x300.jpg 188w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>When one user oddly claimed that selecting embryo characteristics is similar to &#8216;selecting&#8217; the characteristics of one&#8217;s children when choosing who to marry, other commenters weren&#8217;t convinced, with one writing sarcastically, &#8220;Of course the suitors you don&#8217;t pick aren&#8217;t then killed[,] so there is a slight difference.&#8221;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-332785\" src=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/tweet-who-you-marry.jpg\" alt=\"\" width=\"300\" height=\"279\" \/><\/p>\n<h3>REALITY CHECK:<\/h3>\n<p>The fertility industry treats the children created by artificial reproductive technologies into products to be bought and sold. Trends in the industry include everything from <a href=\"https:\/\/archive.liveaction.org\/news\/parents-sex-selection-ivf-fertility-business-booming\/\" target=\"_blank\" rel=\"noopener\">sex selection<\/a>, to <a href=\"https:\/\/archive.liveaction.org\/news\/divorced-ohio-supreme-court-embryonic-children\/\" target=\"_blank\" rel=\"noopener\">battling over embryos<\/a> as custody in divorce battles, to IVF <a href=\"https:\/\/archive.liveaction.org\/news\/vacationing-cheaper-ivf-fertility-market-trend\/\" target=\"_blank\" rel=\"noopener\">vacation destinations<\/a>. Children who don&#8217;t measure up to the standards required by their purchasers are often <a href=\"https:\/\/archive.liveaction.org\/news\/ivf-pregnancies-are-being-aborted-because-the-baby-has-down-syndrome\/\" target=\"_blank\" rel=\"noopener\">destroyed<\/a>.<\/p>\n<p>People have even gone so far as to <a href=\"https:\/\/archive.liveaction.org\/news\/ivf-mom-swap-embryo-daughter\/\" target=\"_blank\" rel=\"noopener\">trade embryos<\/a> with strangers because they are the &#8220;wrong&#8221; gender. Some have even turned their &#8216;leftover&#8217; embryos <a href=\"https:\/\/archive.liveaction.org\/news\/ivf-embryo-jewelry-ultimate-commodification-children\/\" target=\"_blank\" rel=\"noopener\">into jewelry<\/a>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3a3HcvsD9ss?si=ygs5Lz-aN1acaquP\" width=\"640\" height=\"355\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3>THE BOTTOM LINE:<\/h3>\n<p>Human beings should never be treated as products to be bought and sold, or created in labs and ranked by their genetic characteristics <a href=\"https:\/\/archive.liveaction.org\/news\/reproductive-startup-sequence-genome-gattaca\/\">\u00e0\u00a0la &#8220;Gattaca.&#8221;<\/a> Sadly, children conceived through the largely unchecked fertility industry are treated as commodities.<\/p>\n<p><a href=\"https:\/\/actnow.io\/G3Bhv6M\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-332271\" src=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/LA25DefundPP_EmailBannerAd-02-700x251.jpg\" alt=\"\" width=\"700\" height=\"251\" srcset=\"https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/LA25DefundPP_EmailBannerAd-02-700x251.jpg 700w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/LA25DefundPP_EmailBannerAd-02-300x107.jpg 300w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/LA25DefundPP_EmailBannerAd-02-768x275.jpg 768w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/LA25DefundPP_EmailBannerAd-02-500x179.jpg 500w, https:\/\/archive.liveaction.org\/news\/wp-content\/uploads\/2025\/06\/LA25DefundPP_EmailBannerAd-02.jpg 1167w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new IVF start-up allows parents to hand-pick embryos based on desired attributes like predicted IQ and height \u2014 and its CEO is attempting to classify this as &#8220;preventative medicine.&#8221; KEY TAKEAWAYS: Nucleus Genomics has announced the ability to rank embryos based on different chartacteristics. The founder promoted the concept as &#8220;genetic optimization,&#8221; attempting to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":332786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[15,3473],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CEO of IVF start-up gets backlash for claiming embryo IQ selection isn&#039;t eugenics<\/title>\n<meta name=\"description\" content=\"An IVF start-up&#039;s CEO claims letting parents hand-pick embryos based on things like predicted IQ is &#039;preventative medicine.&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archive.liveaction.org\/news\/ceo-ivf-startup-backlash-iq-embryo-eugenics\/\" \/>\n<meta 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