{"id":317856,"date":"2024-08-30T06:48:31","date_gmt":"2024-08-30T11:48:31","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=317856"},"modified":"2024-08-28T22:32:16","modified_gmt":"2024-08-29T03:32:16","slug":"pro-life-organization-billboard-campaign-soft-canceled","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/pro-life-organization-billboard-campaign-soft-canceled\/","title":{"rendered":"Pro-life organization shifts billboard campaign after being ‘soft canceled’"},"content":{"rendered":"
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The pro-life organization Pro Life Across America (PLAA) is known as “The Billboard People” for the group’s billboards strategically placed throughout the country, that remind passersby of the humanity of preborn children. Now, those billboards are in jeopardy, as its billboard provider, has suddenly started charging premium rates for the ad space, \u00a0“soft canceling” the organization.<\/p>\n

In an interview with National Catholic Register<\/a> (NCR), PLAA’s director Mary Ann Kuharski said that last September, the billboard provider, Clear Channel Outdoor, suddenly moved the nonprofit into an “advocacy” category, which meant it would be required to pay higher rates at nearly triple of what it was previously paying. Kuharski called the move “discriminatory” and said that the Clear Channel did not seem to care that PLAA is a nonprofit with a 501(c)(3) tax-exempt status and is “nonpolitical.”<\/p>\n

\u201cWe asked the minute they came down with this different policy, \u2018Well, what has changed?\u2019\u201d she said. \u201cOur ads haven\u2019t changed. Our approach hasn\u2019t changed. We\u2019re not ever advocating legislation or anything that would be overtly political. We got no answer on that.\u201d<\/p>\n

The billboards often show a large picture of a baby, along with a tagline and an invitation to dial a hotline number. Prior to the change, the billboards were placed in nearly 40 major cities across the country, resulting in hundreds of hotline calls.<\/p>\n