{"id":301435,"date":"2023-11-11T11:02:53","date_gmt":"2023-11-11T17:02:53","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=301435"},"modified":"2023-11-09T23:29:56","modified_gmt":"2023-11-10T05:29:56","slug":"scotland-campaign-recruits-fertility-donors","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/scotland-campaign-recruits-fertility-donors\/","title":{"rendered":"New Scotland campaign recruits sperm and egg donors, but ignores the risks"},"content":{"rendered":"
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As the fertility rate in Scotland \u2014 and across the world \u2014 plummets, the government is taking action. The Scottish Government and National Health Service Scotland have launched a campaign to encourage people to donate eggs and sperm, but some are saying they aren’t properly warning potential donors about the risks they’ll face.<\/p>\n

Fertility Scotland<\/a>, launched in 2021, has created the new campaign, titled “Healthier Scotland.” It’s an ironic name, given the potential risks associated with donating eggs in particular. Ads will run on social media, radio, and other channels because, as a Scottish government document previously said, “supply does not meet demand<\/a>.” And though there has been an increase in marriages<\/a>, the fertility rate has plummeted even lower than it’s previous low in 2021; it’s now sitting at 1.28, far below the fertility rate needed (2.1) for a country’s population to be able to replace itself.<\/p>\n