{"id":293887,"date":"2023-06-28T14:45:03","date_gmt":"2023-06-28T19:45:03","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=293887"},"modified":"2023-06-28T09:12:45","modified_gmt":"2023-06-28T14:12:45","slug":"biased-report-pregnancy-centers-outreach","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/biased-report-pregnancy-centers-outreach\/","title":{"rendered":"Biased report attacks pregnancy centers for their online outreach to women"},"content":{"rendered":"
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(MinistryWatch<\/a>) A year after the United States Supreme Court overturned Roe v. Wade<\/em>, pro-life pregnancy centers are still being attacked by abortion supporters.<\/p>\n

Last week, a spate of articles maligning the work of pregnancy care centers (PCCs) as misleading women and depicting them as receiving favorable treatment in Google search results reflected the content of a report by the Center for Countering Digital Hate (CCDH)<\/a>.<\/p>\n

MinistryWatch reached out to several of the named organizations, including pregnancy center support networks and marketing groups to get their response to the CCDH report.<\/p>\n

\u201cIt is such a distortion of reality\u2014suggesting Google is unfair in favor of pro-life organizations. It is just comical,\u201d Scott Baker, vice president of public affairs for Choose Life Marketing<\/a>, told MinistryWatch. On the contrary, Baker said it is an uphill battle daily for the PCCs he works with to get equal and fair treatment from Google.<\/p>\n

Choose Life was criticized in the report targeting \u201cabortion-determined\u201d women. Baker is unashamed of the work Choose Life does to reach women who are searching for information about abortion. \u201cWe want to ensure women have access to the full story — not just one side.\u201d<\/p>\n

\u201cWe use common marketing tactics you see in other realms, and [CCDH] doesn\u2019t like it when we have success,\u201d he pointed out. He likened their marketing methods to car manufacturers crafting their campaigns so that a Chevrolet Camaro will pop up when someone searches for a Ford Mustang.<\/p>\n

Jacob Barr of iRapture Marketing<\/a> has been helping pregnancy centers with their marketing for 25 years. He agrees with Baker\u2019s assessment and sees the report as a spiritual attack. \u201cIt is scary that we are being named by a group using manipulation,\u201d he said, \u201cbut no matter what happens we want to keep serving God by serving these clinics. We are not deterred.\u201d<\/p>\n

Barr said iRapture crafts high-quality content for the PCCs it serves. It helps them take advantage of a grant that offers $10,000 per month of Google Ads Grant money to nonprofit organizations. He emphasized that PCCs take advantage of the grants allowing them to reach their audience who then benefits from free services.<\/p>\n

Both marketing agencies denied they use misleading advertising, emphasizing that the CPCs they represent provide women with more options and information than abortion clinics or Planned Parenthood.<\/p>\n