{"id":289788,"date":"2023-04-24T18:44:18","date_gmt":"2023-04-24T23:44:18","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=289788"},"modified":"2023-04-24T19:19:44","modified_gmt":"2023-04-25T00:19:44","slug":"companies-opt-out-triggering-mothers-day","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/companies-opt-out-triggering-mothers-day\/","title":{"rendered":"Companies offer customers opt-out for potentially ‘triggering’ Mother’s Day emails"},"content":{"rendered":"
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A number of companies \u2014 including DoorDash, M.A.C, and Levi’s \u2014 have given their customers the option of opting-out from receiving Mother’s Day-related emails and push notifications this year.<\/p>\n

DoorDash posted a message that reads, “We understand that Mother’s Day may be a difficult time for some. Click the button below if you’d prefer to be removed from additional emails and push notifications this year.”<\/p>\n

M.A.C., a cosmetics company, posted along the same lines, writing, “We understand that Mother’s Day can be a difficult time for some of us. If you’d rather not receive emails about the holiday this year, let us know…”<\/p>\n

Levi’s told its customers, “We know motherhood and all the associated feelings, emotions and memories can be tricky \u2014 and even triggering for some people. The last thing we want to do is hit you with celebratory “yay mom” energy that doesn’t match up with your vibe. So this year, we’re giving you the option to opt out of our Mother’s Day content by clicking here.”<\/p>\n

Others have included Father’s Day email opt-outs in their messages to customers as well, like Fry’s Food Stores, which wrote, “We know Mother’s Day and Father’s Day can be sensitive times for some.”<\/p>\n

The messages have received a mixed reception; some see this as another corporate effort to erase womanhood and motherhood:<\/p>\n

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You can add another to that list. I got this email the other day. Needless to say, I won\u2019t be purchasing from them again. @ourplace<\/a> pic.twitter.com\/nNFHKt1ed5<\/a><\/p>\n

— Elizabeth (@prbreez) April 24, 2023<\/a><\/p><\/blockquote>\n