{"id":279046,"date":"2022-11-07T18:42:18","date_gmt":"2022-11-08T00:42:18","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=279046"},"modified":"2022-12-08T12:19:20","modified_gmt":"2022-12-08T18:19:20","slug":"canada-propaganda-euthanasia-beautiful","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/canada-propaganda-euthanasia-beautiful\/","title":{"rendered":"Canadian propaganda campaign paints euthanasia as ‘beautiful’ and ‘natural’"},"content":{"rendered":"
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As Canadian doctors are instructed<\/a> to offer assisted suicide to their patients, La Maison Simons, a\u00a0fashion retailer based in Canada, has released<\/a> a pro-euthanasia propaganda campaign, exploiting and glorifying the assisted death of a young artist. In the video, a 37-year-old woman, whose name is only given as Jennyfer, presents euthanasia as “the most beautiful exit.”<\/p>\n

The video opens with a dark, cold image of a hospital room, before transitioning to Jennyfer, looking serene and happy, surrounded by friends at a beach and in a forest. \u201cDying in a hospital is not what\u2019s natural, that\u2019s not what\u2019s soft. In these kinds of moments you need softness,\u201d she said. “It can take dying to figure out what living is actually like. I spent my life filling my heart with beauty, with nature, with connection. So I choose to fill my final moments with the same.”<\/p>\n

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She continued, “Last breaths are sacred. When I imagine my final days, I see music. I see the ocean. I see cheesecake. Even now, as I seek help to end my life, with all the pain, and in these final moments, there is still so much beauty. You just have to be brave enough to see it. And seeing the rhythms of what’s gonna keep going after I’m gone, bring a lot of comfort.”<\/p>\n

The video closes with a text reading, For Jennyfer, 1985-2022<\/em>.<\/p>\n

The campaign, titled “All is Beauty,” presents euthanasia, or medical aid in dying (MAiD), as a happier, easier way to die. But the reality couldn’t be more different. Though the video presents dying in a hospital as unnatural and full of pain and hardship, what isn’t<\/em> acknowledged is that palliative care can often address those issues, allowing a person to die naturally, in peace, and even in their own home.<\/p>\n