{"id":246386,"date":"2021-06-04T12:18:46","date_gmt":"2021-06-04T17:18:46","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=246386"},"modified":"2021-06-06T22:21:25","modified_gmt":"2021-06-07T03:21:25","slug":"sba-list-ad-controversial","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/sba-list-ad-controversial\/","title":{"rendered":"Multiple TV networks reject ‘controversial’ ad showing science of fetal development"},"content":{"rendered":"
<\/div>

According to The Daily Wire<\/a>, a 30 second TV ad created by the Susan B Anthony List (SBA List), a pro-life advocacy organization, was rejected by multiple major TV networks because of its pro-life content. CBS, CMT, and the Hallmark Channel all gave a thumbs down to the spot, which opens with pictures of various medical breakthroughs.<\/p>\n

In the ad, which is part of the organization’s $2 million ad campaign<\/a>, the narrator states, “Five decades of medical breakthroughs – every age group has more opportunity to live, except one.” The accompanying picture shows a sonogram picture. The narration continues, “The unborn still fall victim to outdated laws. Science tells us that at 15 weeks, these babies have formed faces. They smile, they yawn, they feel pain. It’s why European countries ban late-term abortions. In five decades we’ve learned [that] they are just like us.” The ad concludes with a question, “Isn’t it time the law reflects the science?”<\/p>\n

The networks’ rationales for rejecting the ad vary. CBS notified SBA List via email that their advocacy guidelines precluded running the spot. They insisted, “Issue-oriented advertisements that are designed for the purpose of presenting views or influencing legislation on issues that are controversial by general public consensus are unacceptable.”<\/p>\n

\u00a0