{"id":195752,"date":"2019-02-03T07:00:45","date_gmt":"2019-02-03T13:00:45","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=195752"},"modified":"2019-02-03T20:20:23","modified_gmt":"2019-02-04T02:20:23","slug":"super-bowl-ad-disabilities","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/super-bowl-ad-disabilities\/","title":{"rendered":"Super Bowl ad: ‘We all win’ when we include people with disabilities"},"content":{"rendered":"
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Last year for the holidays, Xbox released a commercial which showed excited neighborhood kids racing to a friend’s house, just in time to see him conquer a video game. All the kids cheered as their friend celebrated; it was a heartwarming, poignant ad, in large part because the friend everyone was cheering on had a noticeable disability. That little boy, Owen, is now back for another ad<\/a>, this time for the Super Bowl.<\/p>\n

Owen, who has a genetic disorder called Escobar syndrome, is featured along with numerous other children with various disabilities in an ad for a new adaptive gaming controller. The controller allows for more inclusive gaming, so gamers with disabilities can play with their hands, feet, mouth, or head. According to Disability Scoop<\/a>, Microsoft has had a larger emphasis on inclusivity and accessibility since Satya Nadella became CEO. Nadella has a child with cerebral palsy.<\/p>\n

The final version of the ad will be released during the big game, but an extended version is already available on Youtube, in which the children and their parents explain why this is so meaningful to them.<\/p>\n