{"id":177469,"date":"2018-04-02T12:42:49","date_gmt":"2018-04-02T16:42:49","guid":{"rendered":"https:\/\/www.liveaction.org\/news\/?p=177469"},"modified":"2018-03-31T12:53:00","modified_gmt":"2018-03-31T16:53:00","slug":"cosmopolitan-feminist-movement-unlikely-allies","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/cosmopolitan-feminist-movement-unlikely-allies\/","title":{"rendered":"How Cosmopolitan and the feminist movement became unlikely allies"},"content":{"rendered":"
<\/div>

Cosmopolitan Magazine, recently in the news again<\/a> for being dropped from checkout stands by Walmart, helped to push the sexual revolution of the 1960s. It did so by creating a “persona” of the perfect woman it labeled the “Cosmo Girl.” In her book, “Subverted: How I helped the Sexual Revolution Hijack the Women’s Movement,” author Sue Ellen Browder claims<\/a> that the Cosmo Girl was a “mask the single girl, lonely and alone in the world, could put on to turn herself into the object of a man’s sexual fantasies.” Browder knows this well; she worked for Cosmopolitan Magazine under the direction of its editor, Helen Gurley Brown.<\/p>\n

\"Helen

Helen Gurley Brown, Cosmopolitan editor<\/p><\/div>\n

The Cosmo Girl was “an illusion”<\/strong><\/p>\n

Helen Gurley Brown took over Cosmopolitan Magazine in 1965, when the magazine’s circulation was falling. A report<\/a> by the New York Times detailed the transition:<\/p>\n

A secretary-turned-advertising-copywriter, Mrs. Brown first told a sexually somnolent America that single women had lives filled with work, play, and love in her 1962 best-selling book, ”Sex and the Single Girl.” She and her husband, David Brown, the film producer, then parlayed the book into a magazine proposal, which they took to Hearst Magazines. The publishing company gave her Cosmopolitan, a fading 79-year-old publication that had once carried stories by the likes of W. Somerset Maugham.<\/p><\/blockquote>\n

According to Browder, Brown\u2019s philosophy was, \u201chard work and sex without the kids will set you free.\u201d<\/p>\n

“If you entrusted yourself to Helen’s lifestyle teachings (as many young women did and still do), you’d soon come to believe the way for a smart woman to be free and to succeed in her career and her life was to (1) work hard; (2) take the Pill or use some other contraceptive; (3) if the contraceptive failed, get an abortion,” Browder explains in “Subverted.”<\/p>\n

According to Browder, there was no real Cosmo Girl. “She was mostly a product of Helen’s clever imagination, a marketing fairytale,” Browder writes.<\/p>\n

\"Cosmo

Cosmopolitan Magazine 1967<\/p><\/div>\n

\u201cIt was all an illusion,\u201d Browder told Live Action president Lila Rose.<\/p>\n

Browder called<\/a>\u00a0the Cosmo girl \u201ca marketer\u2019s and CEO\u2019s dream come true.”<\/p>\n

“She worked hard, bought lavishly from the pharmaceutical, medical, beauty, fashion, and travel industries, and to top it off, she did not push for all those pricey, bothersome extras like family tax breaks, maternity leave, shorter work weeks, and more flexible work arrangements,\u201d said Browder.<\/p>\n

Feminism or fantasy?<\/strong><\/p>\n

Though Helen Gurley Brown labeled herself a \u201cdevout feminist,\u201d other feminists of her day strongly disputed this. Brown wanted to work for Playboy founder, Hugh Hefner, and once suggested<\/a> that women should try to please men: \u201cIf you want a man in your life you have to be nice to them\u2026.\u201d<\/p>\n

In an interview after Brown\u2019s death in 2012, Hefner told\u00a0the Hollywood Reporter<\/a>\u00a0that Brown had approached him for a job before joining Cosmo.\u00a0\u201cShe wanted to do a female version of\u00a0Playboy,<\/em>” Hefner stated.\u00a0“<\/em>In the early days, they even had a little symbol like our bunny, a pussycat that appeared at the end of every article. In a parody tribute to Playboy<\/em>, she even did a nude [April 1972] centerfold with\u00a0Burt Reynolds.\u201d<\/p>\n

\u201cWhen she founded\u00a0Cosmo<\/em>, her views on sexuality and the sexual behavior of unmarried women were radical and the same as mine. In terms of male and female relationships, our philosophy was very similar,\u201d Hefner added.\u00a0But not all feminists agreed with Brown’s version of women.<\/p>\n

In fact, feminist Betty Friedan, who authored “The Feminine Mystique”\u00a0and went on to help found the National Organization for Women (NOW) as well as NARAL, called Cosmopolitan in 1967, \u201cquite obscene and horrible\u201d and\u00a0\u201can immature teen-age-level sexual fantasy.\u201d<\/p>\n

\"Image

Betty Friedan opposed Cosmopolitan editor Helen Gurley Brown<\/p><\/div>\n

“As the mother of the women’s movement, Betty [Friedan] hoped to broaden and deepen women’s lives,” Browder writes in “Subverted.” And she agreed with Friedan’s assessment of Cosmopolitan. \u201cWe created this fantasy world, the Cosmo Girl<\/em>, at least in the beginning, before a lot of women began to buy into it; the Cosmo Girl was just a sexual fantasy….\u00a0\u201cYou never saw a mother in the magazine, you never saw a child in the magazine,\u201d Browder pointed out.<\/p>\n

Friedan once said<\/a>, \u201cWomen are the people who give birth to children, and that is a necessary value in society…. You want a feminism that includes women who have children and want children because that\u2019s the majority of women.\u201d<\/p>\n

Tragically, Friedan, under the influence of pro-abortion writer Larry Lader, would eventually embrace abortion as part of her women’s movement only to return to her original focus later in life — that the family was important.<\/p>\n

In promoting her book, “<\/span>Second Stage<\/a>,”<\/span><\/i> Friedan <\/span>called<\/a> for her movement to \u201cstop overemphasizing abortion rights and reaffirm the importance of family.\u201d But the damage was done.<\/span><\/p>\n

Helen Gurley Brown’s vision inside her sexual revolution was much different. In describing the “Cosmo Girl,” the NYT\u00a0revealed<\/a> that Brown concentrated on her looks, not on her activities or aspirations. ”She has always been sexy, slender and bosomy,” Brown allegedly said.<\/p>\n

”Bosom fashions are something you don’t have to change,” said Cosmopolitan editor Brown. ”A beautiful bosom is a beautiful bosom. If you don’t have one, you look on with awe and envy; if you do, you wonder, ‘Are mine as good as hers?”’<\/p>\n

Abortion united two polar opposites<\/strong><\/p>\n

Despite the internal conflict, once abortion was adopted by Friedan, the two movements essentially merged. In fact, the Cosmopolitan editor joined with Friedan’s NARAL to push abortion politically. In 1974, Brown signed a NARAL-initiated telegram sent to Democrat Senator Birch Bayh, the Chairman of the Senate Subcommittee on Constitutional Amendments, which was considering legislation to overturn the recent Supreme Court decision which legalized abortion.<\/p>\n

The telegram mouthed the same lies that Bernard Nathanson, a founder of NARAL, helped to create by claiming that reversing Roe<\/em> would cause many women and especially poor women to “suffer at the hands of back alley abortionists.” Live Action News previously documented<\/a> how NARAL’s claim that hundreds of thousands of women died from illegal abortion was fabricated.<\/p>\n

\"Copy

Cosmopolitan editor Helen Gurley Brown joins NARAL to protect abortion 1974<\/p><\/div>\n

Although NARAL and Brown were objecting to the fact that those testifying before the committee were all men, one of the men who testified, Dr. John D. Biggers of Harvard University Medical School in Boston, sided with NARAL by claiming that legally protecting unborn babies (something that was in effect just a year earlier) could have profound implications on the behavior of sexually active women: “If such legislation is written, every woman who is sexually active will have to assume she is pregnant and modify her behavior in a suitable way.”<\/p>\n

That statement alone revealed why Friedan’s women’s movement and Helen Gurley Brown’s sexual revolution movement had to join under the umbrella of abortion to survive.<\/p>\n

In 2006, Betty Friedan died<\/a> at the age of 85. Helen Gurley Brown died six years later at the age of 90.<\/p>\n

Cosmo’s objectification of women and friendship with the abortion industry<\/strong><\/p>\n

After Brown\u2019s death<\/a> in 2012, writer\u00a0Rhiannon Lucy Cosslett<\/a> chastised<\/a> Cosmo Girl as \u201ca brief hiccup in what has otherwise been a longstanding agenda of sexual objectification.\u201d She then called the modern Cosmopolitan Magazine “hopelessly outdated.” Victoria Hearst<\/a>, the granddaughter of William Randolph Hearst,\u00a0claims<\/a> that Brown turned “a family magazine into a sex rag.”<\/p>\n

\"Image

Victoria Hearst speaks against Cosmopolitan<\/p><\/div>\n

In 2015, according to WorldNet Daily<\/a>, Hearst “launched a campaign against Cosmopolitan magazine which she describes as pornographic. Working with the National Center on Sexual Exploitation, Hearst announced the\u00a0CosmoHarmsMinors.com<\/a>\u00a0website to provide information about the magazine.” She stated that the magazine had declined to become a mere “‘how-to’ sex guide, glamorizing… public or violent sex acts in nearly all their issues,” which would be “deemed pornographic” according to “most states’ material harmful to minors laws.”<\/p>\n

An interview with Hearst after the release can be viewed here<\/a>.<\/p>\n

\"Alveda

Alveda King spoke out against Cosmopolitan<\/p><\/div>\n

Pro-life spokesperson Dr. Alveda King, niece of civil rights leader Martin Luther King, Jr.,\u00a0endorsed<\/a> Hearst’s effort, claiming,<\/a>\u00a0according to\u00a0Breitbart<\/a>, that Cosmopolitan\u2019s content helps \u201cline the pockets of the abortion industry\u201d and that \u201cPlanned Parenthood is joining with\u00a0Cosmo<\/em>\u201d to \u201clead that girl into an abortion.\u201d<\/p>\n

\u201c[W]hen a young girl reads\u00a0Cosmo<\/em>\u00a0and sees all this supercharged sexuality, buys into the sexual liberty of the day, and involves herself in those types of activities,\u201d she continued, \u201cthen the next natural force \u2013 or unnatural, depending on how you look at it \u2013 would be, \u2018Well, I\u2019m pregnant now. I just wanted to have fun; I didn\u2019t want to have a baby.\u2019\u201d<\/p>\n

\u201cAnd then Planned Parenthood is joining\u00a0Cosmo<\/em>\u00a0right there to lead that girl into an abortion,\u201d King added.<\/p>\n

Cosmo continues to promote abortion and supports<\/a> Planned Parenthood, known for covering<\/a>\u00a0up child sexual abuse. Today, according to the Media Research Center<\/a>, Cosmopolitan, which describes itself as a\u00a0\u201cbible for fun, fearless females,\u201d influencing more than\u00a018 million readers<\/a>\u00a0a month, offers plenty to criticize. Newsbusters’ Katie Yoder<\/a>\u00a0discussed a\u00a0Dec. 8, 2014 piece<\/a>\u00a0by\u00a0Jill Filipovic<\/a>,\u00a0Cosmopolitan\u2019s senior political writer at that time. Her piece\u00a0featured Planned Parenthood president\u00a0Cecile Richards<\/a>\u00a0on \u201cwhere the pro-choice movement is headed next year.\u201d Yoder also noted that “abortion-giant Planned Parenthood\u00a0bestowed<\/a>\u00a0the ‘Excellence in Media Award<\/a>‘ to the magazine” that same year.<\/p>\n

\"Image

Planned Parenthood grants award to Cosmopolitan (Image Twitter)<\/p><\/div>\n

In response, Filipovic\u00a0tweeted<\/a> how proud she was to receive the “Maggie Award.”<\/p>\n

\"Image

Cosmopolitan editor proud of Planned Parenthood award<\/p><\/div>\n

Planned Parenthood’s top award is named after its founder,\u00a0Margaret Sanger<\/a>, known for her advocacy for the eugenics movement. Sanger also admitted<\/a> meeting with the Ku Klux Klan, but that doesn’t seem to bother the abortion corporation<\/a> or so-called media outlets, like Cosmo, which praise both Sanger and Planned Parenthood<\/a>.<\/p>\n

Cosmo’s newest Editor in Chief,\u00a0Michele Promaulayko, was announced<\/a> in 2016. From 2000 to 2008,\u00a0Promaulayko had previously served as executive editor of Cosmopolitan. She was also the former editor in chief of\u00a0 Yahoo Health and Women\u2019s Health. Despite Margaret Sanger’s racist history, Promaulayko currently boasts on her LinkedIn page<\/a> that “in 2013 Women\u2019s Health won the prestigious Maggie Award from Planned Parenthood.”<\/p>\n

\"Image:

Cosmopolitan editor Michele Promaulayko with Planned Parenthood president Cecile Richards<\/p><\/div>\n

At an event celebrating her promotion,\u00a0Cosmo editor Michele Promaulayko can be seen here<\/a> posing with Planned Parenthood president Cecile Richards.<\/p>\n

Clearly, Cosmopolitan magazine’s sexual revolution and promotion of abortion continues to this day.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cosmopolitan Magazine, recently in the news again for being dropped from checkout stands by Walmart, helped to push the sexual revolution of the 1960s. It did so by creating a “persona” of the perfect woman it labeled the “Cosmo Girl.” In her book, “Subverted: How I helped the Sexual Revolution Hijack the Women’s Movement,” author […]<\/p>\n","protected":false},"author":303,"featured_media":53757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[8],"tags":[],"yoast_head":"\nHow Cosmopolitan and the feminist movement became unlikely allies<\/title>\n<meta name=\"description\" content=\"Despite conflict, once abortion was adopted by NOW, Cosmopolitan and the feminist movement joined forces to push abortion politically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archive.liveaction.org\/news\/cosmopolitan-feminist-movement-unlikely-allies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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Novielli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/archive.liveaction.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df095be9fa34b48e50413a07102ab289?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df095be9fa34b48e50413a07102ab289?s=96&d=mm&r=g","caption":"Carole Novielli"},"description":"Carole Novielli has over thirty years of research experience on abortion, Planned Parenthood and eugenics. Her work has been published by many reputable media outlets. As a woman opposed to abortion, Carole is a committed Christian who refuses to be silenced by the main stream media and the nation's pro-abortion feminist minority.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/CaroleNovielli"],"url":"https:\/\/archive.liveaction.org\/news\/author\/carole\/"}]}},"_links":{"self":[{"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/posts\/177469"}],"collection":[{"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/comments?post=177469"}],"version-history":[{"count":47,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/posts\/177469\/revisions"}],"predecessor-version":[{"id":181094,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/posts\/177469\/revisions\/181094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/media\/53757"}],"wp:attachment":[{"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/media?parent=177469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/categories?post=177469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.liveaction.org\/news\/wp-json\/wp\/v2\/tags?post=177469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}