{"id":163149,"date":"2017-03-09T07:58:05","date_gmt":"2017-03-09T12:58:05","guid":{"rendered":"\/news\/?p=163149"},"modified":"2017-03-11T10:16:44","modified_gmt":"2017-03-11T15:16:44","slug":"pro-life-film-boots-mainstream-hollywood-flick-out-of-a-city-theater","status":"publish","type":"post","link":"https:\/\/archive.liveaction.org\/news\/pro-life-film-boots-mainstream-hollywood-flick-out-of-a-city-theater\/","title":{"rendered":"Pro-life film boots mainstream Hollywood flick out of a city theater"},"content":{"rendered":"
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It\u2019s not every day a low-budget Christian film unseats a major feature film at a city theater, but that\u2019s just what happened with pro-life film Alison\u2019s Choice.<\/a> Though it was released almost a year ago<\/a>, the film continues to gain momentum, so much so that its grassroots theatrical strategy resulted in kicking out a Hollywood film in February.<\/p>\n

\u00a0<\/p>\n

Live Action News first reported on Alison\u2019s Choice last year.<\/a> The film\u2019s producer and writer, who also stars in the film, Bruce Marchiano, originally sought commercial distribution channels for the film, but found it a complicated web that ultimately hurt the immediacy of the message the film holds. As Live Action News reported in March 2016:<\/p>\n

Marchiano has learned several lessons from trying to secure a distributor for this project, including a stinging one\u2014that Christian filmmakers don\u2019t necessarily want an overtly Christian film. He says: ‘Probably the biggest wake-up call in the hunt for distribution was an email I received from an acclaimed distributor of Christian movies. […] After screening the film, he emailed me: “Very powerful film that is sure to touch many lives, but it\u2019s not a good fit for us.”‘<\/p><\/blockquote>\n

Stunned, Marchiano realized that while he thought it was about being a powerful film that affected many lives, the distributors were thinking with dollar signs.<\/p>\n

“You go ahead and put a price on a baby\u2019s life but I\u2019m certainly not going to,” he said<\/a>.<\/p>\n

Marchiano’s wife reminded him that babies were dying while they waited for the right distributor, so he released it straight to DVD. In doing so, he launched a campaign to provide a free copy of the film to every Pregnancy Resource Center in the nation. He also worked to help churches and organizations schedule movie theater screenings of Alison\u2019s Choice, and that\u2019s where the film gained ground\u2014through grassroots galvanizing.<\/p>\n

In the past year, these screenings have appeared across the country. One of the most exciting screenings\u00a0took place recently in Grand Rapids, MI, where the local Right to Life chapter organized an event that would boot out a traditional Hollywood flick to make way for the pro-life sleeper hit.<\/p>\n

The Grand Rapids screening was organized by Grand Rapids Right to Life (GRRTL)<\/a>, led by Laura Alexandria, GRRTL\u2019s Director of Operations, who called bringing the screening to the region \u201ca happy adventure\u201d:<\/p>\n

When looking for ways to educate on the prolife issue, a hook, a unique perspective, or a new idea is needed.\u00a0 People love to watch movies, and when they have an opportunity to support a good film and enjoy an evening out, that\u2019s an incentive to purchase a ticket and head to the theater.<\/p><\/blockquote>\n

\"\"So GRRTL decided to buy every seat in one of the theaters at the Celebration! Cinema Woodland last month. They purchased them for $9 each and then sold them to the public for just $5.<\/p>\n

\u201cMovie theaters are happy to work with organizations as they have a guaranteed sell-out \u2026 and how many films can guarantee that success on a week night,” she said. \u201cWe viewed this as an opportunity to educate on prolife issues, and our supporters saw this as an inexpensive way to see a cool movie.”<\/p>\n

She says it was easy to do because Marchiano was hands-on in helping them, providing marketing materials, and even promoting the screening on his own social media platforms. With materials in hand, they used their own grassroots methods: email, word of mouth, and newsletter and website<\/a> articles. They also played up that the film was a \u201cprivate screening,\u201d and that it was a \u201cone night only\u201d chance. She explained:<\/p>\n

We even created our own tickets that highlighted us as the sponsor and showed the original price of the ticket so that everyone understood they were getting a discount.\u00a0 This evening was a great opportunity for our organization, too, as we were able to connect with people in the community and we were able to offer them an experience that was otherwise not available to them.<\/p><\/blockquote>\n

But their theater takeover actually left the theater. The cinema provided GRRTL with a table in the lobby of the theater where they were able to display and hand out pro-life materials and discount coupons for the concession stand. They were also able to speak with supporters.<\/p>\n

But before the screening, something else happened. Alexandria said they were “ecstatic\u201d to find out they had a fully sold out the theater, but that presented a new problem:<\/p>\n

People were still clamoring for tickets, though, so I tentatively called the theater and asked if there was any way we could accommodate more people.\u00a0 Although we had specifically told people that they could only get tickets through our organization, unbeknownst to us, people were calling the theater asking for tickets! The manager, therefore, had already made the decision to give us a second theater.\u00a0 We were stunned, thrilled, and appreciative.<\/p>\n

\"\"<\/a>

A sold out screening of Alison’s Choice<\/em> in Grand Rapids, MI. Photo: Laura Alexandria<\/p><\/div><\/blockquote>\n

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It\u2019s one thing to be able to buy a showing by paying for the whole theater, but quite another when a theater manager decides to bump a secular film off the big screen to let a pro-life Christian film take its place. But Alison\u2019s Choice has been surprising Marchiano since the beginning.<\/p>\n

His labor of love has touched people all over the nation. Marchiano continues to receive testimonies of lives saved through his film that even Christian distributors didn\u2019t want to touch due to its overt Christian message. It\u2019s a testimony\u00a0to the power of God to bless\u00a0the film\u00a0anyway.<\/p>\n

Alexandria certainly saw that power at the end of the film\u2019s Grand Rapids showing.<\/p>\n

“The most surprising moment came after the film ended,” she said.\u00a0“Our supporters would not leave the theater!\u00a0 They gathered around our table in the lobby, talked with friends, shared stories, discussed the film, and strategized how to get more people to see the movie.”<\/p>\n

One of the groups in attendance that night was from St. Nicholas Orthodox Church.<\/a> Fr. Michael Nasser, who was at the screening with many of his congregation, said:<\/p>\n

What a great night for our church! I’m so thankful to be introduced to Grand Rapids Right to Life who brought the community together for this event. Many of our parishioners filled the one theater–and others were in the overflow theater! All were very moved by Alison’s Choice. This is a film EVERYONE needs to see, especially our young people who are so vulnerable to the lies they are told about the true, destructive nature of abortion. Thank you, GRRTL, for this special ‘life’ event!<\/p><\/blockquote>\n

Back in California, Marchiano watched with amazement as this small film made a big impact. He credits Alexandria for much of the Michigan screen success. He said one of his goals for the film is to hold a screening in every state, hoping that pro-life groups from around the country will join in hold screenings.<\/p>\n

Once people get to the film they find out that it\u2019s not a heavy handed sermon against abortion, but it\u2019s a beautiful story of love and life. Marchiano noted that it\u2019s not unusual to hear, not only of touched hearts, but of joyful laughter in response to the film.<\/p>\n

Marchiano continues to be involved on a personal level with the screenings and those interested in hosting a screening can contact them via the website<\/a>.<\/p>\n

Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not every day a low-budget Christian film unseats a major feature film at a city theater, but that\u2019s just what happened with pro-life film Alison\u2019s Choice. Though it was released almost a year ago, the film continues to gain momentum, so much so that its grassroots theatrical strategy resulted in kicking out a Hollywood […]<\/p>\n","protected":false},"author":827,"featured_media":163688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[6],"tags":[],"yoast_head":"\nPro-life film boots mainstream Hollywood flick out of a city theater<\/title>\n<meta name=\"description\" content=\"Tickets for the special screening of a pro-life film were in such high demand that the movie theater kicked a Hollywood film out of its planned theater.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archive.liveaction.org\/news\/pro-life-film-boots-mainstream-hollywood-flick-out-of-a-city-theater\/\" \/>\n<meta property=\"og:locale\" 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